Advertising sexual health products

Ethical Judgments of Sexual Appeals in Advertising Image - Based Products to Teens

Web Advertising: Sexual Content on eBay

Trust is an essential ingredient for commercial success on the Web. “Shopping aggregator” websites such as eBay provide a mechanism for measuring trust in the vendor in the form of online shoppers' positive feedback ratings. This real-world experiment conducted on eBay demonstrates that although coupled with a very high trust rating, the inclusion of an explicitly sexual illustration in shoppin...

Optimal advertising and pricing decisions for complementary products

Cooperative advertising is an agreement between a manufacturer and a retailer to share advertising cost at the local level. Previous studies have not investigated cooperative advertising for complementary products and their main focus was only on one good. In this paper, we study a two-echelon supply chain consisting of one manufacturer and one retailer with two complementary goods. The demand ...

Forecasting Advertising Responsiveness for Short-Lifecycle Products

Entertainment products such as movies, DVDs and video games have short life-cycles: demand is usually highest immediately following the product release and declines rapidly in subsequent weeks. Since marketers have to set advertising schedules for such products prior to launch, it is critical for them to obtain an accurate assessment of the demand responsiveness to advertising before any sales ...

Got Health? Advertising, Medicaid and Child Health

Of the ten million uninsured children in 1996, nearly half were eligible for Medicaid, the public health insurance program for poor families, but not enrolled. In response, policy efforts to improve coverage have shifted to increasing Medicaid take-up among those already eligible rather than expanding eligibility. However, little is known about the reasons poor families fail to use public progr...